November 2009
5 posts
Twitter may have an ad business, how 3rd party...
Last week, Twitter talked more about its monetization plans for tweets. Robert Scoble wrote about how this implementation might work here:
http://bit.ly/8XvGuM
While I think that this is an interesting opportunity, I have a number of questions. The first is will Twitter have to cut in 3rd party application clients such as Seesmic, Tweetdeck, HootSuite and Twitterific on which most users actually...
You've sold me! Now I'm going to buy it online.
This weekend, my wife and I visited my sister in the suburbs of Boston. Given the difficulty of shopping in Manhattan (and expecting our first child in February), we drove to the local baby store to look at all of the different strollers on our list. After getting a fantastic product demo from an extraordinarily helpful salesman, we were sold on an overly expensive option from Bugaboo. Instead of...
6 tags
I paid $4.79 for each of my Facebook fans, now...
One of the things that I’ve been spending time looking into recently is the potential of the Facebook ad platform and the implications of that in my job as an venture investor. To the former, I recently ran two campaigns on Facebook with the purpose of increasing the number of fans to the associated fan pages. Campaign 1 was for a reasonably well known Hearst brand while Campaign 2 was for...
Twitter lists and will it lead to an uber Twitter...
While I think there is real value in Twitter lists, I believe that it may be even more important to have a place where people can just type into a Twitter search engine “NYC seafood restaurant” and have it pull up all the Twitter accounts that meet these criteria. Obviously WeFollow and others are trying to do this, but I have yet to see a good solution.
This is why I think it would be a great...
Should a media co buy an offer wall co?
With Zynga banning all offers yesterday and Google announcing its proposal for a micro-transaction platform for online publishers, I thought this question was a timely one to try to answer.
I believe that we are only at the beginning of a fundamental shift in how content is monetized on the web. Social gaming companies have mastered thefreemium model and proven that people will pay for online...