February 2012
1 post
What HootSuite has taught me about freemium SaaS
With HootSuite surpassing 3m users and generating significant revenue, I thought that this would be a good time to reflect on the investment we made back in December 2009 and share what I’ve learned since.
For quick background, I reached out to Ryan, the CEO and founder, in spring 2009. It was apparent that this thing called ‘social media’ was going to be big, but from a risk profile and...